Real-time Win/Loss intelligence, powered by A.I.

Unlock granular buyer and competitor insights from ALL your deals, without relying on reps, manual work, or a handful of interviews.

About

Tribyl was born to help accelerate customer acquisition and expansion, by establishing a single source of truth around why and how customers buy, and then making this intelligence available to all GTM teams and workflows.

Description

Tribyl uses A.I. to identify top-performing use cases, value propositions and competitive differentiation -- by ICP, sales stage, persona, product. Our A.I. platform analyzes 1000s of call recordings and emails, across ALL deals, and provides unbiased feedback to all GTM teams. We do not rely on CRM hygiene or manual work.

Dynamically aligning GTM teams to what's converting the best unlocks 10-15% higher revenue growth. Customers use Tribyl for data-driven messaging/positioning, campaigns, content, sales enablement, product roadmap, pricing/packaging, and more!

Features

Buying Journey Insights

Automated qualitative and quantitative feedback on what messaging-positioning is converting the best to revenue -- by industry, segment, region, product, persona, stage. Surface winning plays from recent wins.

Revenue initiatives

Measure rep adoption and pipeline/revenue impact of various field initiatives - e.g., product launches, new messaging, sales plays, enablement. Get real-time feedback.

Competitor SWOT

Learn how buyers perceive your strengths and weaknesses relative to a competitor, without relying on rep inputs. Inform sales enablement, product roadmap, and AR/PR.

Deal Game Tapes

Learn more about any deal by reviewing its auto-generated summary - in MEDDIC-like form - without rep input, and without spending hours listening to call recordings.

AI-generated content

Auto-generate stories and scripts for any target account and persona, based on similar wins.

24-hour hypothesis testing

Backtest any hypothesis before making critical decisions (e.g., will building this feature improve win rates).